Boosting my public IP tool

hey everyone, just launched a simple 'what is my public IP address' web tool a few weeks back. it's technically solid, does what it says, super fast and clean, shows you your current internet protocol address right away. a pretty basic utility, you know?

the big problem is traffic. i'm really struggling to get any traction or rank for basic terms like 'what is my ip' or 'my ip address'. the competition is just insane, all these huge sites dominating the serps. it's like trying to fight an army with a spoon.

i've done the usual stuff: basic on-page seo, made sure load times are quick, clean ui, even shared it a bit on social media. but it's just crickets. feels like i'm shouting into an empty room.

i'm brainstorming some next steps. thinking about expanding content around the tool, maybe writing blog posts about network security or vpn uses. also considering schema markup or trying to build some backlinks. maybe adding some unique features like geo-location maps or detecting proxy usage, just to make it a bit more unique. anything to stand out in the sea of 'whats my internet protocol' checkers.

what are the best strategies to actually get traffic and rank for a simple utility like a public IP address checker? what seo tactics actually work when you're up against giants? i mean, how do these smaller sites even break through?

any advice or specific tips would be awesome. help a brother out please...