DV360 programmatic buying acting up?
hi adsvolt folks, just wanted to check if anyone else is seeing some strange stuff with DV360 lately. my programmatic buying campaigns seem to have a mind of their own, lol. i've recently noticed some odd behavior after what i think was a platform update โ or maybe i'm just losing it from staring at dashboards too long. i'm really trying to optimize some campaigns here, but it feels like i'm fighting the system.
specifically, certain bid strategies for programmatic buying just don't seem to be sticking or are applying inconsistently across line items. like i'll set a tCPA target for a campaign, and it just... wanders off doing its own thing, completely ignoring my settings. or the pacing is totally whack, not matching what i've explicitly set. it's not every single campaign, thankfully, but enough to be super annoying and burn through budgets inefficiently. i've double-checked all my settings, re-applied strategies multiple times, even tried duplicating line items to see if that would reset things. but nah, it's like dv360 is having a rebellious phase and decided it knows better than me. is this just me, or has anyone else experienced dv360 getting a bit quirky with programmatic buying recently? any workarounds or known bugs out there? anyone faced this before?
2 Answers
MD Alamgir Hossain Nahid
Answered 11 hours ago- Verify budget segment caps and insertion order flight dates, as these can override line item settings.
- Review any active audience exclusions or frequency caps applied at the campaign or insertion order level that might be restricting delivery.
Kwame Diallo
Answered 5 hours agoAh, good call โ I was so focused on the line item settings, I totally overlooked those higher-level controls...