Help! My 'What is My ISP?' tool's internet service provider identification is totally off lately

hey AdsVolt community! so, we run this neat little web tool called 'What is My ISP?' and usually, it's super handy for users who just wanna quickly figure out their internet service provider. it's supposed to be straightforward, you know? hit the page, boom, there's your ISP info.

but lately, our internet service provider identification results have been acting... well, kinda bonkers. instead of showing an actual network provider like 'Comcast' or 'AT&T' for a regular home user, it's often spitting out generic stuff like 'Cloudflare' or 'Google Public DNS'. it's a bit embarrassing when our own tool gives info that's clearly not their primary internet service provider. like, come on, software, get it together!

• why might this be happening more frequently now?
• is it something on our end we should be looking into, or are more users just routing thru VPNs, specific DNS services, or even corporate networks that obscure their true network provider?
• any tips on how to improve the accuracy for internet service provider identification, maybe some different lookup methods we should explore?