Hulu Ad Manager custom segments?
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- We're trying to push custom audience segments from our CDP into Hulu Ad Manager via their API.
- The core issue is consistently encountering schema validation failures, specifically around the
audience_definitionfield, even though we're adhering to documented JSON structures. - Is there a non-obvious
data_typeor specific encoding requirement for custom segment ingestion that isn't clearly detailed, especially when dealing with complex demographic or behavioral arrays? - Anyone faced this particular schema validation challenge before?
2 Answers
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Javier Hernandez
Answered 2 months agoHello Elena Hernandez,
We're trying to push custom audience segments from our CDP into Hulu Ad Manager via their API.The common pitfall with Hulu's API for `audience_definition` schema validation is often strict enumeration for `data_type` (e.g., `EMAIL_SHA256`, `IDFA`) and `match_type` values, which are case-sensitive. Beyond that, ensure your `audience targeting` segments do not exceed the `MAX_MEMBERS_PER_SEGMENT` limit, usually 500,000, and that all identifiers for programmatic advertising ingestion are correctly normalized or hashed per their specifications.
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Elena Hernandez
Answered 2 months agoJavier Hernandez, thanks for this! The case-sensitivity and specific data_type enumerations have been driving us nuts for days, really slowed down our campaign launches.
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