Lazada product visibility: Bidding strategies for new products?
hey everyone,
following up on the 'Lazada Ads: Campaign Optimization Blues' topic, i'm hitting a wall with new product launches. my existing products generally do okay with Lazada ads, they get traction and sales, but getting any kind of momentum for brand new items is a real struggle.
i've tried a bunch of different bidding strategies โ auto bids, manual with pretty aggressive bids โ but new products just aren't getting enough impressions or clicks. this severely impacts their initial product visibility on the platform. it honestly feels like i'm just throwing money into a black hole sometimes, and it's super frustrating.
here's a dummy example of what my campaign insights often look like for new SKUs:
-- Lazada Campaign Insights (New Product SKU-001) --
Campaign: New Arrivals - Test Bid
Status: Running
Impressions: 47 (last 7 days)
Clicks: 0
Conversions: 0
Ad Spend: $15.00
Avg CPC: N/A (no clicks)
Avg CTR: 0.00%
Recommendations: "Increase bid for more impressions." (already tried, still low visibility)so, i'm really curious: what are some practical, proven bidding strategies or approaches for brand new products on Lazada Ads to gain initial product visibility and get some impressions/clicks without completely blowing the budget? how do you guys get new products off the ground on Lazada?
thanks in advance for any insights!
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