struggling to accurately implement multi-touch attribution modeling for long conversion cycles, specifically data reconciliation issues
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we're trying to refine our marketing analytics setup, specifically around how we credit touchpoints and optimize spend. the main technical block is reconciling disparate data sources for our multi-touch attribution modeling; conversion paths often span months, leading to significant data drift when stitching together sessions from Google Analytics, ad impressions, and CRM events for a single user journey. what are the best technical approaches or tools for accurately aligning these long-tail, cross-platform user paths for precise attribution modeling without massive data reconciliation issues?
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