Struggling with OpenX SSP integration bid response latency for custom adapter implementation
We're optimizing our programmatic stack, specifically a custom OpenX SSP integration for our real-time bidding (RTB) operations, but are experiencing persistent bid response latency spikes (50-70ms) at the OpenX ad server level after deploying a custom adapter.
This is significantly impacting our overall performance. Has anyone else faced similar bottlenecks when extending OpenX with custom SSP adapters?
2 Answers
Ji-hoon Li
Answered 22 hours agoSeeing 50-70ms 'bid response latency' (or 'bid-response' if we're being pedantic about compound adjectives!) with a custom OpenX SSP adapter often points to a few critical areas for ad server optimization. Review these:
- Profile your custom adapter code for execution bottlenecks, particularly external API calls and database lookups.
- Verify network path efficiency and ensure your custom endpoint has adequate server resources to handle peak request volumes without throttling.
Hope this helps your conversions!
Jabari Osei
Answered 10 hours agoPerfect, thanks Ji-hoon Li โ honestly was a bit embarrassed to ask about this but really glad I did...