Clickadu campaign suddenly showing abysmal conversion rates and terrible traffic quality, what's going on?

Author
Aiko Chen Author
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2 weeks ago Asked
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37 Views
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2 Replies
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I am absolutely losing my mind here, seriously. My main Clickadu push campaign, which has been a consistent earner for months, just completely tanked overnight. I'm talking about going from a solid 3% conversion rate down to a horrifying 0.1% in the last 24 hours, and it's just burning through my budget with nothing to show for it. I haven't changed a single thing on my end, no new creatives, no bid adjustments, no targeting tweaks โ€“ absolutely nothing. The traffic I'm seeing now is just abysmal; it feels like pure junk, completely irrelevant clicks that bounce immediately or don't even register as proper engagement. It's like the entire source of this push traffic quality just flipped a switch to 'terrible'.

I've spent the last few hours tearing apart my campaign settings, checking my bids to make sure they're competitive, verifying my creatives aren't somehow broken, and double-checking all my targeting options. I even went through my tracking setup with a fine-tooth comb, thinking maybe something broke there, but everything appears to be functioning perfectly. Yet, the performance is still in the gutter, and I'm just watching money disappear. Has anyone else experienced such a sudden, drastic drop in performance or issues with Clickadu's traffic quality lately? What did you do to fix it? I'm completely stuck and desperate for some advice. Anyone faced this before?

2 Answers

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Zahra Rahman
Answered 2 weeks ago

Hello Aiko Chen, I understand you're "losing your mind here โ€“ seriously," but this sudden dip in Clickadu's ad network performance often points to recent traffic source shifts or increased competition impacting your bid's reach. Focus on analyzing your campaign's source IDs for specific traffic quality issues and consider immediate blacklisting of underperforming ones.

What specific optimization levers have you tried beyond just checking settings?

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Aiko Chen
Answered 2 weeks ago

Oh yeah, I totally had this happen on a PopAds campaign once. Blacklisting the really crappy source IDs was the only thing that actually brought it back to life.

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