Vimeo Ad Audience Segmentation?

Hey everyone,

I've just launched a new B2B SaaS tool, and we're starting to explore video advertising channels beyond the usual suspects like YouTube and Facebook. Vimeo has caught my eye, especially given its reputation for quality content and professional users. However, I'm a bit unsure about its targeting capabilities and how effective it can be for a niche B2B product.

My main concern is the depth of Vimeo audience targeting. I'm trying to figure out if it's granular enough to reach our specific professional demographic. If any of you have experience with Vimeo ads, I'd really appreciate some insights:

• How granular is Vimeo's audience segmentation? Can I target niche interests, specific professional roles, or industries effectively?
• What are the available demographic options (e.g., age, income, location, industry)?
• Does Vimeo offer lookalike audiences or custom audience capabilities based on my own data?
• How effective have you found retargeting to be on Vimeo compared to other platforms?
• Are there any best practices or success stories for B2B SaaS companies running ads on Vimeo?

Would love to hear from anyone with experience running B2B SaaS ads on Vimeo! Thanks in advance for your help!